Blog

Initial Thoughts on Google’s Place Search Results

by Adam on November 8th, 2010

On October 27, 2010 Google announced a rollout for new local search results called ôPlace SearchMerging local and organic results, this is part of an ongoing effort by Google to make local based search results more relevant for users.áThis affects most, but not all search queries that trigger local results and has a definite impact on hotel specific searches. Let’s take a look at two before-and-after examples.

Before:
three-pack-old2

After:

three-pack-new


Before:

seven-pack-old2

After:

seven-pack-new1


Thoughts:

  • This is a new rollout and we expect these rankings to fluctuate over the next 60 days as Google irons out their algorithms.
  • It appears that most search queries with a local intent have been affected by the Place Search update. At the same time, there is still many instances of a (mostly) traditional ô7 Packö appearing.
  • In many of the variations of these results a merge is occurring where Google has removed the separated local listings and combined them with the organic results.
  • It is clear that the new results are driven by an algorithm that takes into account both local and organic ranking signals.
  • Local optimization is more important than ever for geo-specific search queries.
  • Those sites that had both strong organic and local rankings are best situated to capitalize on these new results.
  • For sites that have noticed a net decrease in rankings, focusing on SEO in addition to Local is going to be critical to regaining ground.
  • The merging aspect of these results is clearly a response to the map spam that has been overwhelming their local listings for the past couple years.
  • Again, we anticipate these rankings fluctuating over the next 60 days so doing anything drastic could have a negative long term impact.

How To Reclaim Google Listings Spammed By ReservationCounter.com

by Adam on April 10th, 2009

In the past couple weeks we started noticing instances where branded hotel queries on Google Maps will return listings for ReservationCounter.com, a Hotels.com affiliate.á It seems that they are taking advantage of a feature in Google Maps system that allows people to add multiple listings for the same address, something that is very useful at times (on-site restaurants, for instance) but probably not intended for this purpose.

HereÆs an example of a search query bringing up multiple results for the same property: Read the rest of this entry »

6 Tips To Make Your Tiny PPC Campaign Compete with the Big Spenders

by Neil on December 28th, 2007

Pay Per Click Tips!GoogleÆs Search Engine Results Pages (SERPs) are not all about how much money you are willing to spend as an advertiser. Besides the Cost Per Click (CPC), there are several components factored into the ranking of advertisersÆ sites on Google. Many large Online Travel Agencies such as Orbitz, Expedia, and Travelocity have huge online marketing budgets that allow them to simply æbuyÆ top rankings within the SERPs. Many times these OTAÆs are willing to pay extremely high CPCs to maintain a certain position.

What can advertisers with smaller budgets do to compete? First a recap of what factors Google considers when determining rank. Read the rest of this entry »

Five Ways Independent Hotels can Effectively Maximize a Travelzoo Campaign

by Adam on August 30th, 2007

Travelzoo Logo

Embarking on a Travelzoo campaign can be extremely stressful for independent hotels. Unlike chains and brands that have hotels spread out nationally and internationally with up to hundreds of properties to recoup the high cost that a single campaign costs, independents have a single property in a single market with a limited number of rooms to make this campaign profitable. That being said, there are a number of things you can do to make your ad more effective than others to help drive reservations AND brand awareness, a huge benefit of running a Travelzoo campaign often overlooked in this ultra-direct online marketing age. Read the rest of this entry »

Why Webcams Can Be A Hotel’s Best Friend

by Adam on May 21st, 2007

Webcams Great for Hotel Online Marketing!Ever since the online video YouTube era began, IÆve heard less and less about its important and once ubiquitous predecessor, the webcam. In case youÆve forgotten, the webcam is basically a camera that broadcasts pictures to the internet in real time. While this instant distribution has its advantages, the disadvantages (slow frame rates, poor image quality, etc) have quickly hastened its demise.

So if the webcam isn’t pretty and canÆt seem to compete against its evolved and polished follower the video why are we talking about it? There are two main reasons: The direct traffic they can drive to your hotelÆs website and the additional links youÆll acquire by having one at your hotel. Read the rest of this entry »

Join the T-List – Tourism/Travel list

by Adam on March 12th, 2007

I noticed this from my friend Mike’s blog and thought it was a great idea. Read the rest of this entry »

3 Easy Ways to Increase Your Hotel’s Search Engine Presence…Without LinkBuilding!

by Adam on February 24th, 2007

Get Your Site Found In the Search Engines!ItÆs been said there are thousands of variables that go into how the search engineÆs algorithms determine which websites rank where. While there may be truth to this, in reality there are a few key things you can change on your website that will quickly improve how often your hotelÆs website shows up in the search engines. And although I would never claim that if you do all of these you will see an increase in traffic from the search engines, I will go on the record that IÆd be surprised if you didnÆt at least see a bump. All of these tips are important enough to warrant an individual in-depth look so expect future posts on each of them in the future. Read the rest of this entry »

Welcome to the LocalHotelDirectory.com Blog!

by Adam on February 1st, 2007

Welcome to the LocalHotelDirectory.com blog! As excited as I am to dive in and start writing on what this blog will focus on, I think itÆs important to give you some background of the site this is attached to and who will be contributing. And yes, this is as predictable and boring as first blog posts come so, like the espresso with 4 sugars IÆm drinking, IÆll try and keep this short and sweet. Read the rest of this entry »


Copyright © 2009 SIM Partners. All rights reserved. Privacy Policy | Terms of Service