Embarking on a Travelzoo campaign can be extremely stressful for independent hotels. Unlike chains and brands that have hotels spread out nationally and internationally with up to hundreds of properties to recoup the high cost that a single campaign costs, independents have a single property in a single market with a limited number of rooms to make this campaign profitable. That being said, there are a number of things you can do to make your ad more effective than others to help drive reservations AND brand awareness, a huge benefit of running a Travelzoo campaign often overlooked in this ultra-direct online marketing age. (more…)