Ever since the online video YouTube era began, I’ve heard less and less about its important and once ubiquitous predecessor, the webcam. In case you’ve forgotten, the webcam is basically a camera that broadcasts pictures to the internet in real time. While this instant distribution has its advantages, the disadvantages (slow frame rates, poor image quality, etc) have quickly hastened its demise.

So if the webcam isn’t pretty and can’t seem to compete against its evolved and polished follower the video why are we talking about it? There are two main reasons: The direct traffic they can drive to your hotel’s website and the additional links you’ll acquire by having one at your hotel. (more…)

It’s been said there are thousands of variables that go into how the search engine’s algorithms determine which websites rank where. While there may be truth to this, in reality there are a few key things you can change on your website that will quickly improve how often your hotel’s website shows up in the search engines. And although I would never claim that if you do all of these you will see an increase in traffic from the search engines, I will go on the record that I’d be surprised if you didn’t at least see a bump. All of these tips are important enough to warrant an individual in-depth look so expect future posts on each of them in the future. (more…)